{"id":384,"date":"2020-05-04T01:04:18","date_gmt":"2020-05-04T01:04:18","guid":{"rendered":"https:\/\/hamiltoncs.org\/sharingsociology\/?p=384"},"modified":"2021-02-09T14:45:37","modified_gmt":"2021-02-09T14:45:37","slug":"the-truth-about-fast-fashion","status":"publish","type":"post","link":"https:\/\/hamiltoncs.org\/sharingsociology\/spring2020\/the-truth-about-fast-fashion\/","title":{"rendered":"The Hidden Cost of Your New Wardrobe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By: Graham Nielsen<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-1024x535.jpg\" alt=\"\" class=\"wp-image-388\" width=\"387\" height=\"202\" srcset=\"https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-1024x535.jpg 1024w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-300x157.jpg 300w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-768x401.jpg 768w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-830x434.jpg 830w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-230x120.jpg 230w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-350x183.jpg 350w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image-480x251.jpg 480w, https:\/\/hamiltoncs.org\/sharingsociology\/wp-content\/uploads\/2020\/05\/HM-Share-Image.jpg 1200w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><figcaption>H&amp;M logo<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In this film, I wanted to play with the idea of fast fashion advertising and turn it on its head. I edited two different H&amp;M look books to show what really goes into the garments they advertise and the fast fashion industry as a whole. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Look Book \/ Look Closely\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/-rhkVfe-bhs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, more than ever, people have a desire to buy more. Pushed by advertising, we look for novelty and variety, amassing personal wardrobes unimaginable in times past. With the advent of fast fashion, brands like H&amp;M and ZARA are able to provide low prices by cutting costs where consumers can&#8217;t see\u2014textile workers are maltreated and our environment suffers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robert Reich&#8217;s (2007) book, <em>Supercapitalism, <\/em>discusses how we have &#8220;two minds,&#8221; one as a consumer\/investor and another as a citizen. He explains that as a consumer, we want to spend as little money as possible while finding the best deals\u2014shopping at stores like H&amp;M. On the other hand, our &#8220;citizen mind&#8221; wants workers to be treated fairly and our environment to be protected. This film highlights fast fashion as an example of Riech&#8217;s premise of the conflict between our two minds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sources used for this film:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Links to the original look books: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=-FJaSdHiAz4\" target=\"_blank\">Men<\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=4iVYTQe88b8\" target=\"_blank\">Women<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kant, R. (2012) Textile dyeing industry an environmental hazard.&nbsp;<em>Natural Science<\/em>,&nbsp;<strong>4<\/strong>, 22-26. doi:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/dx.doi.org\/10.4236\/ns.2012.41004\" target=\"_blank\">10.4236\/ns.2012.41004<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0263237314000371?via%3Dihub\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0263237314000371?via%3Dihub<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Annamma Joy, John F. Sherry Jr, Alladi Venkatesh, Jeff Wang &amp; Ricky Chan&nbsp;(2012)&nbsp;Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands,&nbsp;Fashion Theory,&nbsp;16:3,&nbsp;273-295,&nbsp;DOI:&nbsp;<a href=\"https:\/\/doi.org\/10.2752\/175174112X13340749707123\">10.2752\/175174112X13340749707123<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.annualreviews.org\/doi\/abs\/10.1146\/annurev-soc-071811-145526\">Sociology of Fashion: Order and Change<\/a>Patrik Aspers&nbsp;and&nbsp;Fr\u00e9d\u00e9ric GodartAnnual Review of Sociology&nbsp;2013&nbsp;39:1,&nbsp;171-192<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Africa Footage: <a href=\"https:\/\/www.youtube.com\/watch?v=elU32XNj8PM\">https:\/\/www.youtube.com\/watch?v=elU32XNj8PM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Graham Nielsen In this film, I wanted to play with the idea of fast fashion advertising and turn it on its head. I edited two different H&amp;M look books to show what really goes into the garments they advertise and the fast fashion industry as a whole. Today, more than ever, people have a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3],"tags":[57,34,33,37,36,38,58,35],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-environment","category-spring2020","tag-environment","tag-fashion","tag-fast-fashion","tag-hm","tag-look-book","tag-supercapitalism","tag-sustainability","tag-video"],"_links":{"self":[{"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":0,"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"wp:attachment":[{"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamiltoncs.org\/sharingsociology\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}